Last Wednesday I presented the 2nd annual credit union award in Chris's honor at the MDDC League's annual marketing award ceremony. This year Tyler and Michale attended along with Chris's Mom and Dad. It's a great feeling to be a part of something so special...
DGEFCU Wins Christine DeWitt Memorial Award
for Excellence in Marketing, Best of Show
The Christine DeWitt Memorial Award for Excellence in Marketing, Best of Show, was presented to DGEFCU for its winning entry in the Best Marketing Campaign. The award memorializes Christine DeWitt who was the Vice President of Operations of COMSTAR FCU before her untimely passing in September 2007. Members of the DeWitt family presented the award to Carla Decker, CEO of DGEFCU, Joann Clark, Chairman of DGEFCU, and Claudia Saidon and Maximo Gastaldi from Graphic Ideas.
The entry featured low-rate tiered unsecured loans (personal, holiday, kwik cash, overdraft LOCs and credit cards) and a chance to win a loan payoff up to $5,000, from October 1, 2008, to January 20, 2009. The theme was “New Year, New President, New Possibilities…Inaugurate Yourself!” to make your dreams come true. This theme was used throughout the campaign and featured, “Inaugurate Yourself with a makeover, celebrating with your family, with new adventures, with extra cash, and in your work place. All of the promotional materials were printed in both English and Spanish versions.
The judges remarked on the creativity of the Inauguration theme and perfect tie-in to DGEFCU’s field of membership as well as the results – they exceeded their loan goals despite the overall lack of consumer confidence and the credit union’s falling loan volume and balances.
2009 Christine DeWitt Memorial Award for Excellence in Marketing, Best of Show, is presented to DGEFCU. Left to right: Claudia Saidon, Graphic Ideas; Joann Clark, Chairman of DGEFCU; Charlie DeWitt; Mallorie David of COMSTAR FCU; Carla Decker, CEO of DGEFCU; and Mike Beall, CEO of MDDCCUA.